Three of these artists - all except Vasilev - were part of Ogilvy & Mather Sofia’s creative department at the time when these works were produced. Making ads entails much more disciplined, structured thinking than jovial bursts of inspiration. It’s hard labour and can leave your brain gasping for breath. Visual abstraction comes as a refreshing break for minds that must follow a narrow brief most of the week. Let’s hit the beach, it’s weekend.
Vasilev’s project, the odd one out, only proves the trend. Vasilev is a freelancing web designer. It’s no surprise a pile of websites lay the groundwork for the abstract patterns of his project. Again we sense a survival strategy in this approach. During business hours websites engulf the designer in a sea of visual details and engineering requirements. What better way to get the balance right at the end of the day, than reducing web interfaces to a colorful, spontaneous patchwork?

Randomly vectorized business people

by Gradinko

The series mutated from an interior decoration project for my employer agency.

Planet geometry

by Antonia Evrova

zoom-zoom

by Svetlana Mircheva

Search patterns

by Evgeni Vasilev

This is a visualization of the thousands of results returned by Google for a few abstract nouns - tradition, religion, globalization and travel. The project comprises screenshots of web pages, shriveled to few pixels in size and arranged consecutively.